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Using |
deep links allows you to send users to a specific context within the e-commerce store, for example, products available for a certain shipping date, |
a search term, or a combination. |
Table of Contents
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What is Deeplinking
: Introduction?
Deeplinking is a way for you to control what the shopper in your e-commerce storefront sees after clicking a link to it.Example: lets you send customers directly to specific content within your e-commerce instead of the home screen. It enhances user experience, boosts engagement, and can improve conversions by showing exactly what you want your customers to see after they click a link.
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Let’s see how this works:
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Uses: Sending the user “deep” into the navigation of your shop saves them a few clicks, allows you to continue to tell a story that started outside the e-commerce shop - on your website, in a brochure, in an ad - and continue to tell it as the user proceeds towards the purchase. You reduce the mental effort that your customer needs to make, and increase the probability that they follow through to a purchase.
Deeplink structure| Tip |
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Why use deeplinks?Guide customers straight into your shop’s flow, saving clicks and continuing the story from your ad, website, or brochure. This lowers mental effort and increases the chances of a purchase. |
Deeplink Structure
The deeplinks of Komet Sales e-commerce are based on the direct access URL ( https:/eshops.kometsales.com/[your_company_id] ) and carry the specific deeplinking information in key-value URL parameters after a ? character.
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Structure Example |
Given that https://eshops.kometsales.com/101905 is the default direct link to a shop, then the deeplink that filters the product list for the color blue would add |
See below for all possible deeplinks and their combinations.
Deeplink to shipping date
A shipping date can be used for deeplinking.
Use Back to top
How to Create a Deeplink
To create a deeplink, you will need your direct login URL, and then you will add the parameters to define the results customers will see when using a deeplink.
The filters you can apply to a deeplink are the following:
Shipping Date.
Set a shipping date by adding?date=YYYY-MM-DDto your direct login link.Filtered Results
Colors.
Set specific colors by adding?colors=[color]for a single color, or use a comma (,) to separate colors when adding multiple values:?colors=[color,color,(…)].Categories.
To add categories, add?categories=[category]for a single category, or use a comma (,) to separate colors when adding multiple values:?categories=[category,category,(…)].Search Terms.
To use specific search terms, add?search=[term]. Search terms are case-sensitive.
Combined.
You can combine different deeplinking parameters. The additional parameters are separated by the&character in line with common internet protocols. For example:https:/eshops.kometsales.com/[your_company_id]?key=value&key=value&key=value.Different filters.
?colors=[color]&category=[category,category,(...)]Date + filters.
?date=YYYY-MM-DD
&colors=[color]Date + search.
?date=YYYY-MM-DD&search=[term]
Keep in mind:
Color and Category values are not case-sensitive.
Search terms are case-sensitive.
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Deeplink Examples
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The terms are spelled exactly as they are set in your inventory. The deeplinks are case-insensitive.
By color(s)
Use?colors=[color] to filter by a single color, e.g.
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?colors=[color,color,(…)] to filter by several colors, e.g.
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By category/categories
Use?categories=[category] to filter by a single category, e.g. ?categories=[category,category,(…)] to filter by several categories, e.g.
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Deeplink to search results
Use?search=[term] to have the customer open the store looking at the search results for a search term defined by you. E.g. opening httpsThe search term is case insensitive.
Combined deeplinks
You can combine different deeplinking parameters. In line with common internet protocols, the additional parameters are separated by the & character, like https:/eshops.kometsales.com/[your_company_id]?key=value&key=value&key=value.
The following combinations are possible:
Different filters
You can create deeplinks for a combination of color an categories. For example,
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Fallback behavior
What if there are no results for the deeplink that a user clicked?
It is possible that a user finds a deeplink for which you have no inventory any more, for example if they find an old newsletter that linked to products you were specifically promoting for V-Day.
In this case, the shop will make clear that there is no stock any more for the deeplink, and a single click takes the user back to the default view thatIf a user clicks a deeplink that no longer leads to any available inventory—for example, from an outdated promotion or newsletter (e.g., a Valentine’s Day campaign)—the system will handle it gracefully.
In these cases, the shop will display a message indicating that no products are currently available for that deeplink. From there, the user can click once to return to the default product view, which shows all available inventory for the next possible eligible shipping date.
