This option allows to set up a markup that will apply over the final price displayed on the E-commerce for a given customer. it also applies to products coming from K2K. It can be set up either in dollars or percentage and be positive or negative.
Keep in mind:
If the setup is negative (a discount), the system will subtract the markup value from the product price.
If the setup is positive, the system will add the markup value to the product price.
Keep in mind that this markup prevails over the Price B Markup explained above on this page and applies to all inventory types.